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The Power of the Campaign
Recorded Webinar
Duration: 1 Hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Campaigns aren’t just for elections! Well-crafted marketing campaigns help businesses maintain focus and momentum throughout the year, and they keep messaging on track in a consistent fashion that builds brands.

If you want to attract more business and see your regular customers more often, this webinar is for you. You’ll learn the proven techniques to keep customers excited and engaged. This includes both traditional and digital elements to extend your brand’s reach and raise your visibility in your marketplace.

You will learn:

  • What a marketing campaign is – the essential elements required for success
  • How campaigns fit within an overall marketing strategy
  • How long a campaign lasts, and how many you need each year
  • Powerful promotion techniques that generate genuine customer excitement for your campaigns

Download the webinar transcript.

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About the presenters
Jennifer Shaheen
Jennifer Shaheen is a small business owner who understands what it takes to start and run a small business. Her technical prowess, entrepreneurial insight and marketing acumen provide a unique perspective to help clients use technology to market and manage their businesses.
Read Jennifer's full bio
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712 H St NE PMB 98848
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Washington, DC 20002
1-800-634-0245

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