Of all the digital marketing tools, email gets the least respect despite the fact that it is the most effective way to promote your business. In this workshop, a digital marketing pro will show you the best ways to build an email list and the tried-and-true techniques for making the most of it.
• Why it's smart to use an email service provider like Constant Contact or Mail Chimp.
• The secret to writing subject lines that get people to open your emails.
• How to design a "drip" campaign.
• The email offers that work best.
• Why you should use every trick in the book to capture email addresses and get prospects to opt-in.
• Why you should ignore those email list offers.
• How to handle opt-out requests so you can still maintain contact with your customers and prospects.
Yes, Facebook "likes" and Instagram followers are fine. But email subscribers are pure gold. Learn how to build your email list and make it pay off for your business.