There are so many digital channels available to make your potential customers aware of your business. How to choose the right one?
It's challenging to find customers online these days. There are so many digital channels, it’s hard to choose the right ones. Potential customers use many different channels and communicating effectively online to the right audience at the right time can feel overwhelming. How do you make potential customers aware of your business and help them understand why they should choose you? This has never been so important as it is today.
This live, online workshop will cover the basics of how to market to your customers in today’s digital ecosystem. We’ll talk about the foundational elements required such as brand, website and marketing strategy including what they are and what would be best for your business. We’ll also discuss some of the other options available to you, such as online advertising and social media, to help you get your message access to your target audience.
By the end of this workshop, participants should have a clear understanding of how strong their digital presence is and will have some practical next steps that make sense for their business.
The fee for this workshop is $30. Registration includes a recording of the session as well as copies of all slides and handouts and FREE follow-up mentoring on request from a certified SCORE Richmond mentor.